Our first online meetup for 2021 took place on 02. February 2021. We had 20 attendees on this event and even some international guests which is one of the benefits of online meetups.

#sugch 1/2021 ready to kick off pic.twitter.com/rO1f02cLuU

— Mark Lowe (@misterlow) February 2, 2021

Presentations

Marketing Automation Building Blocks

Our guests Rashmy Patwari and Ozell McBride, both from the United States, showed us the building blocks involved in creating a Marketing Automation campaign.

Let's learn all about Marketing Automation Building Blocks by @nrashmy and @omcbri1 pic.twitter.com/CReYuDwW1c

— SUG CH (@sugch) February 2, 2021

In the first part of the presentation, Ozell covered importing xDB contacts from CSV into a contact list in the List Manager and gave a quick introduction to Sitecore Forms and its Submit Actions. Rashmy then took over and showed us how to create a Marketing Automation plan that sends e-mails through EXM and creates a list based on a triggered goal. All in all covering several building blocks of the Sitecore Experience Platform.

In the second part @nrashmy presents engagement plans pic.twitter.com/2GJHylWjNy

— SUG CH (@sugch) February 2, 2021

Thank you for this extensive demo that surely took quite some time to set up and cheers to the Demo Gods that all went well. 😊

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